Three-quarters of the Gen Zers surveyed reported that they have a savings account they regularly deposit money into, 70% actively participate in budgeting, and more than half of the Gen Zers that received government support during the pandemic put some portion of the money away for later use. However, they have proved resilient and incredibly adaptable, with 9 of 10 Gen Zers in Canada still feeling optimistic about their financial future. Platforms like TikTok are also incredibly popular, as Gen Z seems to have an appetite for short-form video content.Īccording to a survey by the CBA (Canadian Bankers Association), Gen Z was hit the hardest in terms of the job market when the pandemic hit. Visual-driven social media platforms, in particular, as 81% of Gen Zers report that Instagram and YouTube, which are both highly visual, are their favourite platforms. With the generation being so immersed in the digital world, it’s no wonder that social media is a huge trend among Gen Z. It’s not uncommon to see mullets and mohawks - and for women, chunky dye jobs and crimping. You may also see hairstyles from other decades, as the 80s seem to be returning among a chunk of Gen Z men. Popular styles that you may see Gen Zers sporting today include low-rise jeans, chunky butterfly hair clips, braids, bucket hats, and holes and cutouts of varying shapes and sizes. Gen Z is taking fashion a step back in time, bringing some of the 90s and early 2000s most popular fashion trends back into the light. ![]() Subscribe to get the latest personal finance news, offers, and our weekly newsletter. This distrust is expected to spark a widespread lack of approval of the country’s future political leaders, which could change the course of the 2024 election. The same study also found that almost 60% of the Gen Z population reportedly finds it hard to trust the government coming out of the COVID-19 pandemic. One popular Gen Z trend is the general distrust for the government that can be found across a large portion of the generation.ħ0% of Gen Zers believe that the government should be doing more to solve the country’s problems, while 66% disagree that it does everything in its power to protect its population. Here, however, are a few of the trends that you’ve most likely noticed but never considered. Gen Z’s interests include an endless number of trends, as all generations do. They are more accepting and open-minded than previous generations, with nearly half of all Gen Zers being part of a minority and 15.9% of the Gen Z population self-identifying as LGBT. The generation desires stability and personal financial education, as many saw their parents grow up in poor financial situations, such as the Great Recession. The Gen Z population is more likely to pursue entrepreneurship and to start saving for retirement at a younger age than previous generations, as they are very goal and career-oriented. In fact, 98% of Gen Z own a smartphone and spend more than 3 hours online daily. ![]() They also tend to be very interested in recreational activities such as video games and music, and are present and active on various platforms, including text messaging, social media, and the Internet as a whole. The typical Gen Zer is deeply connected to technology, never knowing a world without smartphones or the Internet. ![]() Pew Research and Statistics Canada both define Gen Z as being anyone born between 19. ![]() Generally, though, most sources agree that Gen Z starts in the mid-90s (1996-1997) and ends in the 2010s (2010-2012). Gen Z Age Rangeĭepending on which source you examine, the exact age range for Gen Z will shift by a year or two. In the Canadian province of Nunavut, Gen Z is also the largest population (48%), while Saskatchewan, Alberta, Manitoba, and Northwest Territories see substantially large populations of Gen Zers as well. Gen Z is the largest generation to be seen in America, with roughly 20% of the total population falling into the Gen Z category. The Gen Z population is, as we said, the generation that came directly behind the millennials. What Age are Millennials and Gen Z? This is What Gen Z Stands For
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